Astrological Essay Example | Topics and Well Written Essays - 1000 words

Astrological - Essay Example They are also good story tellers. I think that I am imaginative in a positive way. I am very much interested in riding a horse. Whenever I am free, I look forward to taking a horse ride because it gives me immense pleasure. I enjoy riding a horse because I had always imagined riding a horse from my early childhood. I don’t know it was cartoons or films but I am interested in horse riding from childhood. During horse riding I love to see beautiful sites. This has always been my dream and it has something to do with my astrological sign. Another good example that explains my imaginative power is that I like to try new things very often. I quickly get bore of doing the same thing. For example, I often rearrange of my room after every other month even if it only involves shifting my bed from one side to another. I have different posters set up on my bedroom walls and I keep on changing them as well. I try to make my room look different using my different posters and art work. I of ten am the one who persuade my friends to try out new and different things. Going out to same places very often is boring to me. I keep on planning different picnics and other activities with friends just to keep the spice in my life. For me, different is always better. Another interest of mine is to read short stories. I love to read short stories as they give me great pleasure. I also keep on thinking about writing a short story and think about different topics. These are some of the examples of my imaginative power. The second personality trait of my personality is cleverness. I think I am a clever person because I can pick new things very quickly. I am a fast learner as I quickly apply things that I see around me. I learned how to ride a horse with any major help. Also I prefer going through a website and reading about different things instead of relying on other people. I am also clever in a good way

Wonderful Adventures of Mrs. Seacole in Many Lands Assignment

Wonderful Adventures of Mrs. Seacole in Many Lands - Assignment Example It was authored by Mary Seacole, a Jamaican-born who became famous because of the work she was doing as a nurse during the Crimean (Seacole 15). The book has received universal acclaim as one of the most comprehensible and fulfilling autobiographies of the 19th Century. This is attributed to the fact that the book revolves around a culturally sanctioned and self-reliant feminine. Mrs. Seacole fashioned her own identity despite the fact that other people assigned her other identities. This paper shall seek to address how she thought of herself in relation to the world, as well as how other people viewed her. It will also examine the ways in which Mary Seacole demarcated herself in terms of her imperial and national identities. In the book, Mary Seacole has depicted herself as a self-willed woman who cannot be brought down due to her race and economic status. In as much as she was a Creole, a half-cast between a Scottish father and a Jamaican mother, she was determined to go extra mile s and help people. She has managed to construct her racial image to the readers carefully, as well as those whom she came in contact with during her journeys. She makes minimal reference to her skin color except when people around her point it out. She lives her life normally without making her skin color an issue; while those living around her have an issue with her color. This is best demonstrated when she boarded a ship from Navy Bay to Jamaica with several Americans on board (Seacole 90).

Information Technology On Nursing Practices Health And Social Care Essay

Information Technology On Nursing Practices Health And Social Care Essay Methodology -Survey based instrument was used to gather the responses from the nurses working in leading hospitals having more 300 beds in Tiruchirappalli district. 70 respondents participated in this survey. Findings Chi-square test revealed that demographic characteristics of nurses and usage of information technology are independent The results of factor analysis demonstrated that softwares, data bases, file tranfer and input devices are significant in explaining confidence level among nurses and factors like computer access, perception about information technology, connectivity, and shortage of computers are significant in creating barriers in usage of information technolgy. The extent to which nurses access and use information technology and the purposes for which nurses use information technolgy are also highlighted. Limitations- This study is limited to only hospitals and the results. The results may not be applicable to other business organizations. Keywords Information Technology, Nursing, Hospital INTRODUCTION The impact of information technology on nursing has been a subject of discourse and dissertation for the latter half of the 20 (th) centuries and the early part of the 21(st). That this burgeoning technology has impacted the way nurses nurse can be without doubt. Whether this technology has and will have a negative or positive outcome on nursing practice is where the debate centres. This study was undertaken with an objective of analysing the debate that surrounds the issues of the impact of Information Technology (IT) on nursing practice. The study is also intended mainly to findout the extent and use of information technology on nursing practices. REVIEW OF LITERATURE Toofany, Swaleh (2006) examined the attitude of nurses to the use of information technology (IT) in health care in Great Britain. A system is being developed by the Department of Health that will allow nurses to retrieve the health records of patients from core computer storage. A nurse does not consider themselves as having central roles in IT management. Many commentators believe that technophobia among nurses continues despite the increasing need for them to employ IT in health care Porter-OGrady, Tim (1999) had undertaken a study on Technology Demands Quick-change Nursing Roles. The study mainly focused on how nursing managers must face the emerging technological changes in health care and what is the impact of technology on nursing care and role of the manager in relation to the changes. Simpson, Roy L (2006) in their study, focused on the significance of information technology (IT) to nursing. It is said that a new way of practicing evidence-based nursing will rely on IT. The mindset about the importance of IT is said to be the most challenging hindrance to IT ubiquity. The elements that are necessary to IT ubiquity in nursing are products, learning, access and need. Rollins, Gina (2007) reported on the growing number of nurses in the U.S. who are leaving hospitals to enter the clinical informatics field as electronic health records proliferate. A recent survey by the Healthcare Information and Management Systems Society found the top three job responsibilities for nurse informatics include systems implementation, systems development and liaison or communicator. Simpson, Roy L.(2002) in their study on The virtual reality revolution: technology changes nursing education discussed the benefits of virtual technology for the improvement of nursing education. The author also focussed on background on limited opportunities for nursing students to practice their skills; Advantages of using virtual reality technologies in improving the clinical skills of nursing students are also highlighted. Information on several nursing simulation tools were also presented in this study. Simpson, Roy L (2007) presents an analysis of how increasing the number of informatics-trained nurses can help in the continual growth of demand for nurses in the U.S. A paradigm of the supply-side economics was provided to compare the positive effect of stimulating supply than demand. The healthcare industry has reached the world of information technology (IT) so that nurses should then learn the language that it speaks, which is informatics. The author contends that the amount of effort, time and money can be saved if informatics-trained nurses are indeed pursued as a focus of development in the industry. Wallis, Alison (2007) in his study on Clinical data standards and nursing describes the benefits of information and communications technology programmes, often referred to as electronic health (e-health), to nurses in Great Britain. Among its contributions to patient care include its ability to offer ways of sharing patient information and the access it provides clinical data for benchmarking and audit. The benefits of data standards accrue to nurses at all levels, whether they work in direct patient care, in unit management or at health board level. Brommeyer, Mark (2005) explains the concept of e-health healthcare technology. The authoer also highlighted the advantages of adopting e-health; Information and communication technologies being used in most hospitals are also studied and Implications of using the technology are clearly furnished in his study. Hudson, Kathleen (2007), in his study Innovations in cardiac nursing and technology deals with several areas in which emerging technologies in cardiac nursing are most promising. The three options that exist for heart failure patients include destination therapy, bridge to transplant and bridge to recovery. A cost-effective risk predictor is the Electrocardiogram T-wave analysis using microvolt T-wave alternans. Cardiac performance can be reliably assessed by non-invasive ambulatory impedance cardiography. RESEARCH METHODOLOGY The present study is undertaken to find out the following. To identify the extent to which nurse have access to and use information technology and information management systems. To identify the purposes for which nurses use information techonolgy and information mangement systems. To find the association between the demographic profile and the work related activities with using computer To identify the variables and their grouping into factors that influence level of confidence in the use of the following systems like input devices, software packages, data storages, and file transfer. To understand the barriers that prevents nurses from benefitng from information technology and information management system. 3.1 The Sampling Design A private hospital was chosen for conducting this study. The study has taken into account the various aspects of information technology and its impact on nursing practices. A sample of 70 nurses has been chosen from the populaton of 147 nurses working in same hospital using simple random sampling method. The tabulated description of demographic details of sample is presented in Table 1. Table 1. Frequency Distribution of sample demographics S.no Variables Number Frequency (%) 1 Gender Female 70 100 2 Age Below 30 55 79 30-40 15 21 3 Designation Staff Nurse 42 60 ANM 25 36 Surgical technician 2 3 Anesthesia technician 1 1 4 Shift timing Continuous shift worker 54 77 Day shift worker 7 10 Evening shift worker 4 6 Night shift worker 1 1 Morning and Evening shift worker 3 4 Evening and night shift worker 1 1 5 Qualifications Diploma 46 66 UG 12 17 PG 2 3 Other 10 14 6 Department General ward 43 61 Annexe ward 7 10 Operation Theatre 7 10 Dialysis Unit 4 6 ICU 9 13 3.2 Data Collection The data was collected from the nurses of the selected hospital through a questionaire which has 11 parts, namely; Demographic characteristics and background of IT Access and Use of computers Use of Information Technology Access to Internet and Intranet Knowledge of current Health I.T initiatives Job requirement for I.T Training and Education about Information technology Barriers to use of computers Technical support Management attitudes and support Security 3.3 Measurement Scale The questionaire consisted of a series of statements, where the nurses were requested to provide answers in the form of agreement or disagreement and good or poor and rarely or frequently and confident or not confident to express their perceptions towards information technology. A Likert scale was used. DATA ANALYSIS 4.1 Chi Square Analysis 4.1.1 Chi- Square Test of Significance (Age and Work related activities at Home computer) H0: There is no significant relation between age and Work related activities at Home computer. H1: There is significant relation between age and Work related activities at Home computer. 4.1.2 Chi- Square Test of Significance (Designation and Work related activities at Home computer) H0: There is no significant relation between designation and Work related activities at Home computer. H1: There is significant relation between designation and Work related activities at Home computer. 4.1.3 Chi- Square Test of Significance (Shift timings and Work related activities at Home computer) H0: There is no significant relation between shift timings and Work related activities at Home computer. H1: There is significant relation between shift timings and Work related activities at Home computer. 4.1.4 Chi- Square Test of Significance (Qualifications and Work related activities at Home computer) H0: There is no significant relation between qualifications and Work related activities at Home computer. H1: There is significant relation between qualifications and Work related activities at Home computer. 4.1.5 Chi- Square Test of Significance (Department and Work related activities at Home computer) H0: There is no significant relation between department and Work related activities at Home computer. H1: There is significant relation between department and Work related activities at Home computer. The values of chi-square statistics obtained from chi-squre distribution table for all 5 combinations are 14.07, 32.67, 49.80, 32.67 and 41.337 in that order and the calculated chi-square statistics values are 12.853, 25.408, 36.97, 26.34 and 34.14 in that order which lies in the acceptance region. Thus, the null hypothesis can not be rejected .So, it can be concluded that demomograhpic characteristcs of nurses are independent with regard to work related activities at home computer on the basis of statistical evidence at 5 % level of significance. Results of chi-square are presented in Table 3. Table 3: Results of Chi-squre Analysis S.no Variables Chi-square statistic 1 Age and Work related activities at Home computer. 12.853 2 Designation and Work related activities at Home computer. 25.408 3 Shift timings and Work related activities at Home computer. 36.97 4 Qualifications and Work related activities at Home computer. 26.34 5 Department and Work related activities at Home computer. 34.14 4.2 Factor Analysis 4.2.1 Key dimension: Level of confidence in using computers Data validity for factor analysis was calculated using KMO Measure of sampling adequacy. The minimum acceptable level is 0.5. Since calculated Kaiser-Meyer-Olkin (0.859 ) is greater than 0.5, so it is appropriate to do factor analysis. Hence Bartletts test of sphericity value is 1144.756, it is also a kind of chi-square and it is significant. The results of Kaiser-Meyer-Olkin and Bartletts test of sphericity are shown in table 5. Table 5: KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .859 BartlettsTestof Sphericity Approx. Chi-Square 1144.756 Df 153.000 Sig. .000 Table 6: Total Variance Explained Component Initial Eigen values Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 9.288 51.599 51.599 9.288 51.599 51.599 2 1.926 10.698 62.298 1.926 10.698 62.298 3 1.468 8.154 70.452 1.468 8.154 70.452 4 1.254 6.965 77.416 1.254 6.965 77.416 5 .869 4.830 82.246 6 .728 4.044 86.290 7 .476 2.642 88.933 8 .353 1.960 90.893 9 .334 1.853 92.746 10 .264 1.465 94.211 11 .237 1.319 95.530 12 .225 1.250 96.780 13 .148 .820 97.600 14 .140 .778 98.379 15 .107 .596 98.975 16 .087 .481 99.455 17 .055 .308 99.763 18 .043 .237 100.000 The Principal Component Analysis was used for extraction method. The Table 6 reveals that 4 factors have been extracted out of 18 variables that exceed the Eigen value of one. The variables less than the Eigen value of one are not considered during extraction method. Table 7: Rotation Sums of Squared Loadings Total % of Variance Cumulative % 6.626 36.812 36.812 2.707 15.038 51.850 2.660 14.777 66.627 1.942 10.790 77.416 The Table 7 shows that Factor 1, factor 2, factor 3 and factor 4 explain a variation of 36.812%, 15.038%, 14.777%, 10.790% respectively and together show the variance of 77.416%. Table 8: Rotated Component Matrix Component 1 2 3 4 Apple Mac OS .888 .125 .204 .106 SPSS .853 .212 .245 -.014 Reference tools .836 .199 .291 -.072 Spreadsheet .811 .219 .152 .065 Evidence based practice resources .810 .116 .399 -.020 Data projector .773 .226 .271 -.056 USB .766 .113 .446 .030 Presentation .684 .376 -.042 .272 Touchscreeen .645 .282 .131 .212 Wi ndows OS .590 .232 .150 .355 Email .294 .868 .223 -.018 Intranet .149 .842 .267 .030 Internet .497 .741 .052 -.112 Data base .195 .260 .882 .085 Cd/DVD ROM .399 .338 .754 .079 Word processing .352 .039 .700 .157 Keyboard .048 .045 .067 .920 Mouse .066 -.108 .118 .880 Table 9: Naming of Factors Factor 1 Software Packages Factor 2 File Transfer Factor 3 Data Storage Factor 4 Input devices Apple Mac OS Email Data base Keyboard SPSS Intranet CD/DVD ROM Mouse Reference tools Internet Word processing Spreadsheet Evidence based practice resources Data projector USB Presentation Touchscreeen Windows OS It is infered that factor 1 consists of ten variables of which Apple Mac OS , SPSS and Reference tools are found to be significant with a variation of 36.812%. Factor 2 consists of three variables of which email and intrant are significant with a variation of 15.038%. Factor 3 consists of three a variable of which database is significant with a variation of 14.777%. Factor 4 consists of two variables of which key board is significant with a variation of 10.790 %. Based on the results of factor loading (table 8), the factors are named which is given in table 9. 4.2.2 Key Dimension: Barriers to access of computers Data validity for factor analysis was calculated using KMO Measure of sampling adequacy. The minimum acceptable level is 0.5. Since calculated Kaiser-Meyer-Olkin (0.685) is greater than 0.5, so it is appropriate to do factor analysis. Hence Bartletts test of sphericity value is 592.529, it is also a kind of chi-square and it is significant. The results of Kaiser-Meyer-Olkin and Bartletts test of sphericity are shown in table 10. Table 10: KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .685 Bartletts Test of Sphericity Approx. Chi-Square 592.529 Df 153.000 Sig. .000 Table 11: Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 6.105 33.916 33.916 6.105 33.916 33.916 2 1.759 9.774 43.689 1.759 9.774 43.689 3 1.581 8.785 52.475 1.581 8.785 52.475 4 1.517 8.430 60.905 1.517 8.430 60.905 5 1.150 6.390 67.294 1.150 6.390 67.294 6 .982 5.455 72.750 7 .828 4.599 77.348 8 .736 4.092 81.440 9 .642 3.568 85.008 10 .528 2.931 87.939 11 .458 2.544 90.482 12 .403 2.241 92.723 13 .327 1.815 94.538 14 .284 1.579 96.117 15 .246 1.365 97.482 16 .208 1.157 98.640 17 .158 .876 99.516 18 .087 .484 100.000 Table 11 reveals that 5 factors have been extracted out of 18 variables that exceed the Eigen value of one.The variables less than the Eigen value of one are not considered during extraction method. Table 12: Rotation Sums of Squared Loadings Total % of Variance Cumulative % 3.715 20.641 20.641 3.282 18.235 38.876 2.084 11.578 50.454 1.822 10.121 60.575 1.210 6.720 67.294 The table 12 shows that factor 1, factor 2, factor 3 and factor 4 explain a variation of 20.641%, 18.235%, 11.578%, 10.121% and 6.720% respectively and together show the variance of 67.274%. Table 13: Rotated Component Matrix Component 1 2 3 4 5 Too many work demands .727 .023 .177 .150 .310 Confidence in use .726 .305 -.077 .074 -.285 IT knowledge .712 .086 -.087 .053 .063 Response time of computer .678 .191 .359 -.014 .141 Working in computer does not fit my work demand .675 .091 .491 .082 .137 Lack of IT support .622 .471 .019 .086 -.053 Attitudes of IT Department .368 .802 .051 .118 -.106 Discouragement by others .059 .758 .065 .102 .054 Patient and others are resentful of me at the computer -.074 .692 -.131 .030 .361 Concerns about health and safety .274 .678 .232 .016 -.088 Lack of encouragement by mgmt .380 .537 .267 .080 .267 Age -.057 -.049 .852 .040 .088 Senior staff take priority .322 .511 .600 .068 -.054 Not having Interest in using computer .466 .248 .530 .029 -.020 Location of computer I use .242 -.096 -.195 .813 .235 Unreliable connections -.136 .268 .316 .787 .091 Log on is too long .230 .212 .082 .670 -.465 Not enough computers .182 .139 .097 .092 .687 Factor 1 Computer Access Factor 2 Perception Factor 3 Usage of Computer Factor 4 Connectivity Factor 5 Not having enough computers Too many work demands Attitudes of IT Department Age Location of computer I use Not enough computers Confidence in use Discouragement by others Senior staff take priority Unreliable connections IT knowledge Patient and others are resentful of me at the computer Not having Interest in using computer Log on is too long Response time of computer Concerns about health and safety Working in computer does not fit my work demand Lack of encouragement by mgmt Lack of IT support Table 14: Naming of Factors It is also infered that Factor 1 consists of six variables of which variables like too much demand of work and confidence in used are found to be significant with a variation of 20.641%. Factor 2 consists of five variables of which variable namely Attitudes of IT deparment is significant with a variation of 18.235 %. Factor 3 consists of three variables of which variable namely age is significant with a variation of 11.578%. Factor 4 consists of three variables of which location of computers is significant with a variation of 10.121%. Factor 5 consists of one variable of which not enough computers is significant with a variation of 6.720 %. Based on the results of factor loading (Table 13), the factors are named which is given in table 14. CONCLUSIONS The conclusions derived in empirical analysis are summaried below. Most of the nurses are aware of Information Technology Practices prevailing in their workplace. There is a common consensus that Information Technology reduces the errors in handling the Patient/client data. Nurses use information technology for the purposes like professonal development, clinical care, patient care, administration, research and communication. Regarding the extent of access, majority of nurses disagree that they avoid using computers at their work. They have also realized the importance of using computers in their work. It is also found that use of information technology enables nurses in reducing errors in patient data and also helps in reducing duplication. There is also common agreemnt on the fact that Information technolgy made their job easier. Since the nurses are able to realize the importance of Information technolgy for their employer, they prefer that training on Information technology has to be provided to them by face-to-face. Many nurses didnt have their personal email id at their workplace and they are not financialy rewarded for the usage of Information technology. There is a lack of confidence in using of systems like Patient/client monitoring ,Diagnostic result access ,Financial management,Staff Management,Delivery and On-line professional journals etc., The demographic characteristics of nurses have a significant impact on the work related activities at their home. Factors like software packages, file transfer, data storage and input devices are significant in explaining the confidence level of nurses regarding the usage of computers. Factors like computer access, perception about Information technology, usage of computers, connectively, shortages of computers are significant in explaining the barriers to access of computers. Based on the findings, few suggestions have been made by researcher which is summarized below: This study should be made every year to evaluate the new practices that can bring in changes in the hospital. The hospital administrators should provide rewarding system for Using of IT in work. The hospitals should also try to remove the barriers for improving the computer access among nurses. The nurses may also be permitted to access the Internet and Intranet in their work place. The management should provide them the training on the basis of the knowledge of current health initiatives It is concluded that the latest development in the IT greatly influences the day today activities of the nurses. So the Hospital Management should take necessary steps to take initiatives for the nurses to access the technology. LIMITATIONS AND FUTHER RESEARCH The results obtained in this study could be subject to some limitations as mentioned below: The study is limited to a particlar hospital in a district. Since it is a service sector it was found to be difficult in meeting the respondents. The findings are based on the responses of 70 moderate sample sizes of nurses. Some avenues for further research are as follows: A further study may be undertaken on factors that influences Information technolgy adoption among nurses and The impact of information technolgy on patient safety A study regarding how information management addressess the nursing issues may also be focussed.

Evil Villains in Northanger Abbey by Jane Austen Essay -- Northanger A

Evil Villains in Northanger Abbey by Jane Austen In Jane Austen’s, Northanger Abbey, John Thorpe and General Tilney are portrayed as unpleasant villains. Villains are defined as, â€Å"a wicked or evil person; a scoundrel† (The American Heritage Dictionary http://www.dictionary.com/search?q=VILLAIN). Austen description of both men as power-hungry, easily upset, and manipulative follows this definition. She introduces both characters in separate parts of the book, however simultaneously she delivers a stunning example of their identical villainous personalities. Through the portrayal of John Thorpe and General Tilney as villains, Austen comments on the male supremacy that permeates through her time. In the first half of the novel, John Thorpe stands out as the villain of the novel. He is introduced as a, â€Å"stout young man of middling height, who, with a plain face and ungraceful form, seemed fearful of being too handsome unless he wore the dress of a groom, and to much like a gentleman unless he were easy where he ought to be civil, and imprudent where he might be allowed to be easy† (Austen 25). Following the initial description, John is introduced to Catherine. Rather than engaging in personable dialogue, he brags about the quality and speed of his horses, his authority on ascertaining distances, and his proficiency in leading his horses. Immediately, the reader is struck with the similarity of John to an immature ‘schoolboy’. Although Austen continues to portray John as juvenile, she does not develop him into the villain until later in the novel. While Catherine’s love grows for her hero, Henry Tilney, John also develops affection for Catherine. During this struggle for Catherine’s love, John begins to mature into the ‘classic villain.’ For example, during a normal evening at the ball, Catherine had promises to dance with Henry Tilney. However, Thorpe approaches Catherine and declares, â€Å"What is the meaning of this? - I thought you and I were to dance together† (Austen 46). Catherine is flustered since this declaration is false. After a barrage of half-truths, John once again talks about his beloved horses and his knowledge of them. Suddenly without any type of closure, he is wisped away by the â€Å"resistless pressure of a long string of passing ladies† (Austen 47). In this section of the novel, John Thorpe quickly becomes dislikeable and Jan... ... that she came from a wealthy family of consequence. However, when the General bumps into John during Catherine’s visit at Northanger Abbey, John amends his story. Bitter that Catherine had fallen in love with Henry and rejected him, he changes his entire story and tells the General she only from a middle class family. Jane Austen completes her story with a â€Å"Cinderella ending† of Catherine and Henry marrying. However, her novel is more than a fairytale ending. Although often wrong and misguided in their judgments, she shows the supremacy of males that permeated throughout her society. Jane Austen takes us from a portrayal of men as rude, self-centered, and opinionate to uncaring, demanding, and lying to downright ruthless, hurtful, and evil. John Thorpe’s and General Tilney’s total disregard for others feelings and their villainous ways prove Austen’s point. Whether reading Northanger Abbey for the happy ending or the moral lesson, this novel has much to offer. Bibliography The American Heritage Dictionary. Fourth Edition. 9 November 2000. 4 March 2002. http://www.dictionary.com/search?q=VILLAIN Austen, Jane. Northanger Abbey. Hertfordshire: Wordsworth Classics.

The importance of the pop video in promoting and marketing the work of pop stars or bands

Explain the importance of the pop video in promoting and marketing the work of pop stars or bands. Refer briefly to the development of genre over time. Music videos are an important marketing tool for the music artists and their record labels, offering a huge amount of visibility that can be cheaply and swiftly put into a wide range of television programmes. An interesting or memorable video can also enhance the popularity of the song, causing it to become an even bigger success and therefore selling more copies of the song, as with AHA- Take on me. Their song sank without a trace until released with a great video, making an astounding comeback. The pop video also means that instead of having to listen for new bands on the radio or from friends, you can watch for them on the television. There are many channels now thriving from the business of pop videos, such as MTV, giving artists permanent places to be seen and heard, therefore selling more music. One of the early pop videos was bohemian rhapsody by queen, being just them on stage with some digitally added features also. But now as the genre has evolved, so has the video aspect, with special effects, famous movie directors and time and money being used. Thriller by Michael Jackson has a short movie which cost i700000 to make, but sold 50000000 copies. 205 words Analyse the appeal of a specific pop/rock video as a marketing tool for the record company, you might like to explore: who owns the record company the artists' record is released on; how the video was commissioned and made; how the video fits in the marketplace in which it was released; where the video has been shown. Blur – coffee and T. V. was written and sung by the band's guitarist Graham coxon. This video helps market the song to the targeted audience (teens), using an interesting animated milk carton. Although the song is about a lost son, and the family looking for him, it's made less realistic and therefore less boring by substituting the milk carton for a person. Teens can relate more easily to a cartoon, and something quirky and original like this becomes a sensation fast, leaving the video and song as a must-see, must-have! This video is further aimed towards teens by showing it on modern music channels (MTV, kerrang, etc). The record is released on EMI, a record company owned by Thorn EMI, which is also interested in lighting, retail outlets, computer software and appliances. Interesting and memorable videos can be a much better marketing tool than the song can, such as coffee and T. V. where it's a mini story, with a beginning, middle and end. You can see this as it still makes sense with no song. The video in this case made the song so popular that it was released as a single the same year it was released on album. Further proving just how a video can make all the difference in earnings for the record company. Even with the popularity of the video and song though, blur is promoted and represented with little reference to the company itself, only a mention at the beginning of the song under the name. But this doesn't matter as long as the video is seen by lots of people. This video was a real hit because of the aspect of being free, and away from home for teens, and also the cute, everyday item with life of its own – this became a sensation across Britain. 01 words Create a hand- drawn or photo story board for a pop video, focusing on the key moments rather than every line of the lyrics. You should imagine you have been commissioned by a record company: you could include the brief given by the company and your evaluation of the finished product, focusing on how successful a marketing tool you think your video will be. I think that my video will be a successful marketing tool for the song it will accompany. This is because the target audience will be teens, and the video features a real- life teen scenario. It's about the struggle of a boy trying to get a girl he likes to notice him, and eventually they ‘fall in love'. This will appeal to teens as it's their age group shown, but also because it shows a very real situation, and brings forward one of the biggest parts of a teen's life; dating. This will interest teens as it's something they can relate to, and an interesting topic that could possibly help them with dating. The close- ups in the video take us almost into the mind of the character, and as we only let people we trust get that close, they make for an intimate shot. This is an attention-grabbing shot and makes you concentrate on the video. Also, split screen is used to show what each character is doing at the same time, i. e. there is one where they are passing each other, and you can see both their faces. These shots are interesting also, as you get 2 different points of view, showing the ‘first indications' of romance in one case. The rest of the video is basically long and medium shots of the characters going about their lives, with the boy in love with this girl. This supports the lyrics, and echoes them in a visual image that will help the song tenfold by providing an interesting video. This will stick in the minds of teens for the reason that it's part of their lives. I think this easy to understand, and relate-to love- flick video will help teens feel involved in the artists songs, therefore boosting sales.

Bear Minimum Essay

The lease of a combustion turbine by Big Bear Power from Goliath Co includes three provisions that we must examine to determine whether they should be included in the â€Å"minimum lease payment† as defined in ASC 840. Provision 1 This provision involves Big Bear paying $500,000 to its external counsel, and $1 million of legal fees to Goliath Co. The $1 million fee to Goliath Co. should be included in the minimum lease payment. This is supported by 840-10-25-6 which states: Fees that are paid by the lessee to the owners of the special-purpose entity for structuring the lease transaction†¦shall be included as part of minimum lease payments. The $500,000 to its external counsel should not be included because it was not an obligatory cost for the lease. Provision 2 To determine if the penalty payment from a default would be included in the minimum lease payment, we look at ASC 840-10-25-14: [Default covenants related to nonperformance do not affect lease classification if all of the following conditions exist: a. The default covenant provision is customary in financing arrangements. b. The occurrence of the event of default is objectively determinable (for example, subjective acceleration clauses would not satisfy this condition). c. Predefined criteria, related solely to the lessee and its operations, have been established for the determination of the event of default. d. It is reasonable to assume, based on the facts and circumstances that exist at lease inception, that the event of default will not occur. In applying this condition, it is expected that entities would consider recent trends in the lessee’s operations. If any of those conditions do not exist, then the maximum amount that the lessee could be required to pay under the default covenant shall be included in minimum lease payments for purposes of applying paragraph 840-10-25-1] The first condition about the default covenant provision being customary does exist due to the note stating that â€Å"this is a customary provision in  leasing arrangements†. The company has positive cash flow and is in compliance with all its debt covenants, which supports Big Bear’s belief that the chance of default is low. Thus conditions 2 and 4 are met. Condition 3, which involves predetermined criteria in case of a default, does not seem to have been met. Since not all the conditions have been met, the default payment covenant shall be included in the minimum lease payment. Provision 3 This provision states that Big Bear’s rent of $1 million will increase by the same percentage increase in the CPI. The most recent annual increase in CPI was 4%. 840-10-25-4 states that â€Å"lease payments that depend on an existing index or sate, such as the CPI or prime interest rate, shall be included in minimum lease payments based on the index†. Therefore after the first year, the minimum lease payment will rise by $40,000 per year or $3,333.33 per month.